Charting Digital Waters with Meta’s ship analogy

So we’ve all heard of “Meta, Metamates, Me” by now, and this is evidence that Facebook/Meta’s rebrand is working. Many have already criticized the ranking which implies that employees put themselves last at Meta. As much as I love a good maritime comparison, this one doesn’t sit right with me.

The importance of a ship to its crew is that it not only represents a mission to accomplish and work to be done, but your only means of survival. Meta’s ship analogy could be enforcing this concept: the metaverse is the only way to survive going forward. If Meta is a ship, it’s welcoming Titanic parallels.

Too extreme, you say? The marketing between the two is awfully similar. The biggest and the best ship there ever was, and everyone’s welcome aboard….if you have enough money. Bonus points if you can spot the iceberg!

The digital world has always been compared to uncharted waters. Remember surfing the web? Having a grand time with your friends, being in control while going with the flow? As the water gets choppier, we lose control and start drowning. Enter the Meta ship as refuge from the storm, a safe digital harbor.

Perhaps the best thing to do is not to build the Titanic, blasting through whatever waves come our way in the digital world. Rather, we should learn to ride out the storm and roll with the surf again, understanding that the climate is very different and it’s time to adapt. Repair your board, befriend a raft of sea lions, and stay out of shark infested waters.